Viva La Viv

While I was completing this week’s Pinterest assignment one of the concepts I wrote about stood out to me. This concept was the idea of a strong personal brand. We studied this in Chapter 2 of our textbook but I think it is something I should elaborate on. As a musical theatre major this concept is very important to my success in the professional world. In this industry everyone is essentially running their own small business. When I walk into an audition room I need to make sure I am marketing myself correctly for the role I want. The whole package I bring into the room has to be consistent. This includes the song I sing, what I wear and the headshot I present. All of these things add up to the brand I have chosen for this particular audition. This brand is so specific that it changes from one audition to another. Much of what we are learning right now is how to identify where we fit. For example I currently fit well in a young and innocent role. That’s why I’m choosing most of my rep...

As I was reading Chapter 6 this week it mentioned the rebranding of Twitter. This stuck out to me because I still call it Twitter whenever I talk about it. It's not even something I actively think about. We all referred to it as Twitter while completing our live-tweeting assignment as well. This made me think about how we as a society often get stuck in our ways and refuse to change.  One example of this was when Musical.ly rebranded to TikTok. This change happened in 2018. Most of us use its correct name now but that was not the case when the switch first happened. I remember there being quite an uproar surrounding it with many people swearing they would never use the new name. A larger example of this is the Willis Tower in Chicago. In 2009 the tower’s name was changed from the Sears Tower to the Willis Tower. Many people still haven’t accepted this name change and others don’t even know about it. If you don’t live in or near Chicago you might not have heard of or care about the ...